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10/01/2012
Kia Motors America, Initiative, Specific Media, Rocket Fuel, and Microsoft’s Atlas Ad Platform Pledge Support, Implementation of Self-Regulatory Principles for Online Behavioral Advertising
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05/30/2012
BlueCava, Turn, DataXu, and OxaMedia Achieve Voluntary Compliance with Self-Regulatory Principles as Accountability Program Expands Its Enforcement and Compliance Guidance
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02/23/2012
The Obama Administration recognized the importance of industry self-regulation in providing consumers with privacy protections. CBBB's Online Interest-Based Advertising Accountability Program has been at the center of such self-regulatory efforts.
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11/21/2011
The weekend following Thanksgiving, commonly known as Black Friday weekend, is one of the biggest shopping weekends of the year. According to a survey conducted by National Retail Federation, 212 million shoppers visited stores and websites over Black Friday weekend last year.
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11/08/2011
The Online Interest-Based Advertising Accountability Program today released decisions in its first six compliance cases. FMX, Martini Media, PredictAd, QuinStreet, Reedge, Veruta bring practices into compliance.
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03/07/2011
The Council of Better Business Bureaus announced that Eugenie N. Barton, former VP and general counsel to the United States Telecom Association, will head the program.
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10/04/2010
Comprehensive, Self-Regulatory Initiative Includes Opt-out Website and Promotes Use of ‘Advertising Option Icon’ that Alerts Consumers to Online Behavioral Ads
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04/02/2010
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that JAKKS Pacific modify broadcast advertising for the Candy Jewel Factory Oven to better depict the need for adult supervision.
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03/09/2010
CFBAI Director, Elaine D. Kolish, issued a statement in response to the Center for Science in the Public Interest’s report cards for food and entertainment companies' marketing to kids.
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11/02/2009
Better Business Bureau has received more than 1,500 complaints about several dozen Web sites that are trading on the Google name to scam people who want to learn about making money from home.
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10/26/2009
Children’s Food and Beverage Advertising Initiative report shows marked progress in 2008 through self-regulation.
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10/01/2009
The Council of Better Business Bureaus today announced that Post Foods, LLC has become a participant in the Children’s Food and Beverage Advertising Initiative.
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10/01/2007
Computer sellers - online and brick-and-mortar - inundate consumers with advertisements for "free" or low-cost computers. The offers usually involve rebates of several hundred dollars off the computer's purchase price - if the consumer commits to a long-term contract for Internet service. Some of the offers may be good deals for consumers, but they are likely to involve complicated transactions.
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10/01/2007
This manual was prepared to help you, the advertiser, comply with requirements in federal law for advertising consumer credit and consumer leases. These requirements apply whenever you use specific terms in an advertisement promoting consumer credit or consumer leases. Although this manual is illustrated with newspaper advertisements, the law applies to all kinds of media advertisements for consumer credit and consumer leases.
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10/01/2007
The dietary supplement industry is a dynamic one. Scientific research on the associations between supplements and health is accumulating rapidly. The number of products — and the variety of uses for which they are promoted — have increased significantly in the last few years. The role of the Federal Trade Commission, which enforces laws outlawing "unfair or deceptive acts or practices," is to ensure that consumers get accurate information about dietary supplements so that they can make informed decisions about these products.
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